An entirely new audio entertainment experience.
In the vehicle. And beyond.
The opportunity
The average driver spends nearly an hour a day inside the most acoustically engineered space they will ever own. Premium hardware is standard. Immersive formats are shipping. And yet, what plays through those speakers was never built for the room.
Average time U.S. drivers spend in-vehicle. The most reliable audio session in their day.
New vehicles shipping with premium / immersive-capable audio by 2027.
Radio platforms today designed natively for spatial audio + curated programming.
Ten to twenty expertly programmed stations, mixed natively in DTS:X immersive audio, surfaced through a unified visual experience for the connected dashboard. Each station is a destination, not a playlist. Hosted moments. Branded transitions. Exclusive artist content from the world's largest catalog.
A multi-sensory, expertly programmed radio service, engineered for the connected cabin and ready for any screen.
Every station built around a clear identity, mood, and audience. No "lean-back algorithmic feed."
Every track and every interstitial mixed for immersive playback. The format becomes the experience.
Station logos, sweepers, transitions, and host moments that make Super Hi-Fi feel like a destination, not a stream.
A FAST-channel companion experience: artwork, lyrics, artist moments, ambient visuals tuned to the music.
Each station is built around a defined audience, a defined mood, and a defined relationship with the catalog and its artists. 10–20 stations at launch. Programming led by Super Hi-Fi in partnership with UMG label A&R.
Super Hi-Fi Radio ships through a single content platform, deployed in three complementary ways across the connected vehicle ecosystem.
Super Hi-Fi Radio is built around an exclusive, direct relationship with UMG, not a statutory license. That structural decision is what makes everything else possible.
Stations drawn from Interscope, Republic, Def Jam, Capitol, Island, Motown, Nashville, Verve, Deutsche Grammophon, Decca.
Exclusive drops, IDs, intros, and on-air moments recorded by UMG artists for Super Hi-Fi stations.
Direct license unlocks rotation, sequencing, artist blocks, premieres, and curation that statutory rules forbid.
Coordinated release windows, in-cabin premieres, and rotations tied to UMG's release calendar.
"This isn't just a content licensing deal. It's UMG's own DTC promotional channel."
The connected cabin is the highest-attention listening environment in any UMG fan's day. Super Hi-Fi turns it into a UMG-owned moment.
UMG releases experienced in DTS:X spatial audio, on premium hardware, with no algorithmic compression of context.
Exclusive cabin premieres, artist-recorded interstitials, and release-week rotations targeting an attentive, premium audience.
Direct licensing fees, advertising revenue share, and OEM-tier sponsorship participation.
Listening signals from a high-LTV demographic, informing marketing, A&R, and tour routing.
UMG becomes the audio partner of the connected car, ahead of every competitor.
Super Hi-Fi gives AutoStage what every infotainment platform needs and most don't have: premium, exclusive, format-defining anchor content.
Flagship channels OEMs want in the lineup, not filler that gets buried.
Content that requires the format, making the spec a customer benefit, not a line item.
Branded variants give every OEM partner a reason to deepen its AutoStage commitment.
High-quality, brand-safe ad and sponsorship surfaces inside premium content.
Exclusive UMG catalog access can't be replicated by competing in-vehicle platforms.
A staged rollout that proves the model with one OEM and one anchor catalog deal, then scales.